Powerpoint Engineering Limited is a company based in the National Enterprise Park, Portlaoise employing fifteen people. Established in 1996 by Liam Davis, they are a leading supplier in Ireland of Electrical Test Instruments, Energy Monitoring Equipment, Electrical Safety Equipment, Power Cable Accessories, PAT Testers, Thermal Imaging Cameras, Substation Safety Equipment, Arc Flash Protection and Lockout Tagout.
The company ethos is focussed on their customer. They can customise and tailor solutions to their exacting needs and in offering this added value service, they have built up solid business relationships and a loyal customer base. This is important for any business as peer-to-peer recommendation far outweighs any marketing campaign a company may undertake.
They have also built up a reputation in the market place as to the ‘go to’ company for electrical testing, monitoring and safety equipment. Their clients include generation stations, utility companies, manufacturing companies and list ESB, ESBI, Google, Boston Scientific, Bord Gais to name but a few. Powerpoint Engineering is very proud of their customer base and strives at all times to offer the highest level of service. They are always looking for ways to improve on service and strive at all times for continuous improvement on their value proposition.
The company’s growth strategy has been managed carefully. Since they were established, they have grown from two employees to fifteen employees and have grown the business steadily over the years. They have developed strong local partnerships with other businesses in the Laois area who they work with in customisation projects. They try to procure from local businesses in Laois, where possible.
In order to be the very best in their industry, their ongoing strategy has been to reinvest back into the business to allow them the freedom to expand. This has worked very well for them. As their market expands, customer expectation also expands and they have to ensure that they meet these expectations. The key to this is their excellent team who ensure that they always deliver best in industry service to them.
Powerpoint Engineering acts as a Distributor for some of the top global manufacturers in the engineering industry and with most brands they have full exclusivity.
Their profile in the market place is increasing and they enjoy working with customers in coming up with creative solutions for them. They are also pursuing as part of their growth strategy niche areas like Lockout Tagout Equipment and Arc Flash Protection as they see good growth in these areas which they want to explore.
Like all businesses, no matter what level they are, learn from their mistakes and Powerpoint Engineering is no exception. Initially their online presence was not very good and with the help of the Laois Local Enterprise Office they redefined their whole strategy in this area. They are very grateful to Laois LEO for their help in this regard, as it gave them the impetus to move forward in this online space.
The company has a small marketing team who have been involved in increasing not only their online presence through LinkedIn and Twitter but in other marketing initiatives. They use off-line marketing channels like Direct Marketing and International Trade Fairs, which are important for the business in terms of presence and profile. Their branding material has been improved to help them punch above their weight at these Trade Shows and in the market place.
Powerpoint Engineering’s goal is to be the best in their industry. They want to continually grow their business steadily through the development of customer supports and solutions and in ensuring they have best team in place to implement this strategy.
To find out more about Powerpoint Engineering, visit their website www.Powerpoint.ie or they can be contacted on 057 8662162.
